Advertising Commercial Real Estate Using Online Directories

Advertising Commercial Real Estate Online

When you are trying to sell commercial real estate, you need to use every marketing vehicle at your disposal to gain a competitive edge. Commercial real estate is a competitive market and the more exposure you can get for your properties, the more revenue you will generate.

The New York Times sums up advertising commercial real estate online with the observation that the priorities of commercial sales organizations have changed. It used to be difficult to find a commercial real estate sales advertisement that stood out from the rest and focused on catering to clients. But these days, real estate brokers are investing thousands of dollars in websites and online advertising designed to bring in the clients willing to pay top dollar for commercial real estate.

Use the Free Resources That Are Available

The Internet has changed the way that buyers find commercial real estate, and that means that real estate sellers have to broaden their online tactics to reach more buyers. Commercial real estate used to be sold largely on a referral basis that was developed through a large network of professional contacts. But the availability of free advertising on the Internet has opened up those networks and increased property visibility.

Some of the free resources you can use to list and sell your commercial real estate include sending out press releases to various media outlets, advertising on classified advertising websites and putting your listings up on Internet message boards.

Use Social Media to Your Advantage

Another way that the Internet has changed the way commercial real estate is sold is to replace the professional network of contacts with a strong social media presence. When potential clients start looking for commercial real estate, they will go and search for properties by themselves and often react to postings they see on social media websites. You can significantly increase your commercial real estate exposure by being extremely active on social media.

One of the reasons social media has become such a popular method for real estate buyers to connect with sellers is the casual arrangement social media offers. It takes effort to hunt down a commercial real estate agent, make a call regarding a property and then get more information, and all this suggests a level of commitment to the sale that the buyer may not be comfortable with. But with social media, the buyer can contact the seller and get information without having to worry about return phone calls and ongoing sales contact.

Start a Blog

If you want to attract people to your commercial listings on a long term basis as a reliable source, then you need to become a valuable real estate information archive. The best way to do that is to start a blog and write regular articles that discusses important information about the local commercial real estate market.

It is important to stay active on your blog if you want to bring in regular traffic, and you also need to respond regularly to the comments you get from readers. If the information you offer is perceived as valuable, then you will build an audience of loyal readers who could become customers in the future.

Pay-Per-Click Advertising

One of the most effective ways to get exposure for your commercial real estate sales listings is to get involved in pay-per-click advertising, also known as PPC advertising. This is a form of advertising that places your sales banner or sales link on websites your target market visits.

The key to a successful PPC campaign is to utilize the experience of a professional Internet marketing firm. Your return on investment needs to be high because your initial investment will be high. You will be paying each time someone clicks on one of your banners or links, but those clicks are from a focused target audience who is interested in your advertisement. The investment may be high, but the potential returns can be extremely high as well.

Use Local Directories

Google and other major search engines often maintain local business directories or databases - such as Google Maps - that enhance your companies credibility with the search engines and will help your listings show up at the top of results pages for searches done involving local commercial real estate. It is free for you to sign up for one of these directories and the return you will get will be significant. You should also register your website with the major search engines to ensure it is including in their results.

The Internet is becoming a very important tool in the task of selling commercial real estate. If you want to expand the exposure for all of your properties and develop a strong network of potential buyers, then you need to spend time developing a strong presence online.

Offices.netOffices.net, the home of office rental online, presents office space in
New York City, Sacramento and Irving